There are a number of reasons why internal communications can improve your corporate culture. As some of your newer employees belong to the Gen X and Millennial generations, it may be that you need to shift your strategy toward their goals. That’s why internal communications play a greater role than ever before in aligning the workforce behind common goals. Internal communications are valuable to your company—no matter what size—for all of the following reasons:
Internal communications that function well can motivate employees to work toward common goals. Asking “why” in our working lives is the search for a sense of reason and purpose. Employees want to understand their goals and know the plans for reaching them. A sense of knowing and understanding adds to the confidence and contributions toward those plans. Also, showing how others achieve their goals is a highly effective and motivational way to share information about achievements. Reaching goals together increases the feeling of teamwork and progress.
Employees should learn company news from an internal source. It’s important to make internal points of view available—not just during times of crisis, but also in day-to-day operations. The internal communications system needs to flow through fast, interactive, and reliable channels to reach all employees. Once this system is working properly, your company is sure to remain in control of its messages.